Sparx
Powering Every Indian Step Forward

Sparx is a sub-brand of Relaxo Footwears Limited, one of India’s leading and most trusted footwear companies. It was launched in the early 2000s as a youth-centric, sporty, and casual lifestyle brand designed to compete with global athletic brands at more accessible prices.

• Parent Company: Relaxo Footwears Ltd.
• Founded: 1976 (Relaxo); Sparx launched in early 2000s
• Headquarters: New Delhi, India
• Brand Type: Mass-premium lifestyle and sports footwear

Sparx is now among India’s top-selling casual footwear brands, holding strong against international brands like Puma, Adidas, and Nike in the mid-value segment.

• Available across India, Bangladesh, Nepal, and parts of Africa
• Major presence in Tier 2 & Tier 3 cities
• Offers athletic wear, casual wear, and sandals for men, women, and children
• Price range: ₹500 to ₹2,000
• Sold through 400+ Relaxo outlets, MBOs, and online platforms

Sparx offers a wide and affordable range of footwear options for daily and active use:

• Sport Shoes: - Running shoes, training shoes, gym shoes
• Casual Wear : -Slip-ons, low-top sneakers, canvas shoes
• Sandals : -Flip-flops, slides, sports sandals
• Women's Line : -Ballerinas, sandals, casual shoes
• Kids Range : -Velcro sneakers, sandals, school shoes
• Accessories : -Sparx-branded socks, insoles, shoe care products

• Made in India: Proudly Indian brand offering value and quality
• Affordable performance: Sports shoes under ₹1,500
• Rugged, durable, and comfort-focused
• Youth-focused designs with trend-based styling
• Mass availability: Urban to rural penetration
• Celebrity endorsements to boost credibility

• Celebrity Ambassadors: Used Akshay Kumar, and Sushant Singh Rajput for credibility and energy
• TV + Rural Marketing: Campaigns across Hindi, Telugu, Tamil, and Bengali markets
• Everyday Athlete Image: Targeting fitness-conscious, aspirational youth
• Retail Footprint: Strong offline plus Amazon, Flipkart, Myntra presence
• Add Sparx to Your Life: Catchy brand slogan positioning as a life companion

Sparx itself does not do high-fashion collaborations like global brands, but:

• Works with local manufacturers for high-volume production
• Ties up with e-commerce platforms for exclusive online launches
• Partners with schools and institutions for bulk uniform footwear supply

Relaxo, its parent company, also runs brands like Flite, Bahamas, and Schoolmate, creating internal synergy.

Sparx is part of Relaxo’s brand portfolio and has not acquired any external brands. Instead, its growth is organic and backed by:

• Manufacturing plants in Haryana, Rajasthan, and Uttarakhand
• In-house design and development teams
• Investment in automation and supply chain for efficient scale

• Image of being “too mass-market” : -
  Focused on sleeker designs, digital influencers, urban campaigns.
• Competition from MNCs (Nike, Puma): -
  Offered similar athletic features at 30–50% lower prices.
• Lack of appeal in metros : -
  Online-first launches and upgraded retail experience.
• Fast-changing fashion trends : -
  Agile manufacturing for frequent new designs.
• Online fake/duplicate products : -
  Launched QR authentication + exclusive online sales via official sellers.

• Expand in export marketslike Nepal, Bangladesh, and Africa
• Launch athleisure apparel (Sparx T-shirts, joggers, socks)
• Develop a Sparx mobile appwith rewards & personalization
• Shop-in-shop presencein malls and retail chains
• Smart footwear(chip-based fitness tracking insoles)
• Eco-friendly line Recycled soles and plant-based materials

• Energy
• Movement
• Everyday Strength
• Youth Style + Utility

Unlike luxury labels, Sparx stands for accessible quality — a brand for people who walk, run, hustle, and play every day.