Bella Vita’s
fragrances That Define You

Bella Vita Organic, a fragrance and skincare company, was started in Gurugram, India, and has its origins in a home-based salon run by a family. The company was established by Anju Anand, Aakash Anand, and Aashima Anand, who started with handcrafted natural skincare items. The brand began from homegrown products made by Anju and Aashima and eventually grew to include a manufacturing unit as well as an online retail presence.

The BELLA VITA (IMO 1010337) is currently located in the Tyrrhenian Sea, in the port of MERGELLINA, coordinates 40.82755° / 14.22482°. It is registered under the Cayman Islands flag and its speed is indicated as 0.6 knots. The last reported location was on June 9, 2025, at 17:03.

The latest known location of the yacht BELLA VITA (IMO 1010337) is in the Tyrrhenian Sea, namely in the port of MERGELLINA, at coordinates 40.82755° / 14.22482°. It is flag-bearing for the Cayman Islands and has a speed of 0.6 knots. The latest reported position was on June 9, 2025, at 17:03.

• network development : E-Commerce Domination: Most of their sales, approximately 40%, is from leading online marketplaces such as Flipkart, Amazon, Purplle, and Nykaa.
• Offline Growth : They have lately also made an entry in offline retailing through kiosks with the growth goal of increasing from 55 to 100 kiosks by the end of the fiscal year and 200 by the end of the next calendar year.
• Product Diversification and Growth : Beginning with a modest line, Bella Vita Organic has grown into multiple categories such as hair care, body care, perfumes, and essential oils. This diversification enables them to have a wider consumer base and more revenue streams.
• Customer Retention and Loyalty : Bella Vita Organic adopts approaches such as RFM-based customer segmentation (recency, frequency, and monetary value) and personalized engagement through mediums such as WhatsApp to increase customer loyalty and retention. Existing customer emphasis drives repeat buying and sustainable growth.

• Bella Vita partners with multiple organizations to increase its beauty and personal care product popularity. Such partnerships include partnering with Bollywood stars, sports clubs, and television reality shows such as Bigg Boss. Influencer marketing and online campaigns are also majorly based on its marketing strategy.
• Bigg Boss partnership will be a game-changer due to its capability to reach a large and diverse client base all over India. The show's visibilityіs unparalleled, pulling audiences from every stageоf life, makingіt the ideal platform tо showcase the fragrances tо a larger public. The multicultural contestants and interesting plotlines guarantee that the show appeals tо a mass audience—precisely the sortоf reach the company is seeking for BELLAVITA. As partоf this partnership, its fragrances will take center stageеverywhere the show runs. From the morning rituals of contestants​ то exclusive events within the house, our fragrances will be a part of every moment​ іn elevating the Bigg Boss experience.​
• By linking themselves to the program,​ the company hope​ tо encourage viewers​ tо adopt BELLAVITA scents in their own lives, be it​ tо build confidence, to express themselves,​ оr to simply take a moment​ оf pampering.

Celebrity Endorsements:Bella Vita Organic has partnered with Indian celebrities such as Kajal Aggarwal, Pulkit Samrat, and Sanjana Sanghi for its #CelebSquad campaign, emphasizing the brand's focus on secure, natural, and Ayurvedic self-care products. Bigg Boss 18: The brand is the official co-sponsor for the Indian reality show Bigg Boss Season 18, seeking to reach out to a larger audience and demonstrate the strength of fragrance in daily life. Mumbai Indians & Royal Challengers Bangalore: Bella Vita Luxury came on board with these IPL teams as their official fragrance partner, introducing a campaign with players and limited-edition packs.

Bella Vita Organic differentiates itself with its own combination of cruelty-free, fragrance-led, affordable luxury, and gender-neutral personal care products. They concentrate on utilizing high-quality, imported fragrance oils to make opulent scents more accessible to a broader clientele. Being dedicated to using cruelty-free methods and gender-neutral products further entrenches their position in the industry.

• Cruelty-Free : Bella Vita remains dedicated to creating products that are not tested on animals.
• Affordable Luxury : Bella Vita is positioning itself to offer quality, sophisticated products at a price that will be within reach for most people.
• Gender Neutral : Their line is gender-neutral, appealing to men and women alike.

Bella Vita is unique because it provides a variety of fragrances that appeal to different personalities, mood states, and situations, not just fragrances by gender. They focus on inclusivity since they have something for everyone. Additionally, their products are cruelty-free and made with high-quality, imported perfume oils, with classic and modern touches.

• Versatility of Fragrance : Bella Vita has a broad range of fragrances, hoping to appeal to various personalities, ranging from individuals who like delicate and refined scents to individuals who prefer stronger and more intense ones.
• Inclusive Approach : In contrast to some brands, which specialize exclusively in men's or women's fragrance, Bella Vita attempts to cater to all people, irrespective of gender.
• Focus on Ingredients : They use luxurious and imported perfume oils, often sourcing them from France, Spain, and Italy.
• Cruelty-Free Commitment : Bella Vita is committed to cruelty-free practices, ensuring their products are kind to animals.

Bella Vita Organic, founded in 2012, is a Gurugram-based D2C (Direct-to-Consumer) beauty and wellness brand. The company specializes in natural skincare, haircare, and fragrance products. Bella Vita Organic has experienced tremendous growth, reaching a ₹250 Cr GMV in FY23. They have a robust online presence with 45% of the sales coming directly from their website and another 40% from online marketplaces such as Amazon, Flipkart, and Nykaa. The company also has an increasing offline retail presence contributing 15% to their overall revenue.

• Founded: 2012
• Headquarters: Gurugram, India
• Employees: 681 (as of April 30, 2025)
• Valuation: ₹1,340Cr (as of May 2, 2024)
• Annual Revenue (FY23): ₹186Cr
• GMV (FY23): ₹250 Cr
• Monthly Production Capacity: 10 Lakh units
• Monthly Revenue Growth: 7-10%
• Funding: $10 million Series A from Ananta Capital
• Website: 45% of sales
• Marketplaces (Amazon, Flipkart, Nykaa): 40% of sales
• Offline Retail: 15% of sales

Bella Vita Organic understands how to create hype about launches of new products. Their pre-launch campaigns are all about piquing one's interest. Through teaser campaigns and behind-the-scenes sightings on social media platforms like Instagram, they generate interest and have their audience waiting with bated breath for the grand launch. Bella Vita Organic has a multi-aspect marketing plan incorporating product launches, social media marketing, website optimization, and the exploitation of consumer psychology to ensure sales and brand loyalty. They use targeted social media ads, influencer partnerships, and custom product suggestions to connect with their clients efficiently. They also test the application of consumer psychology by learning how branding influences perception and price, as indicated in their "Frago Italia" test.

• Strategic Product Launches
• Social Media Marketing
• Website Optimization
• Experimentation with Consumer Psychology
• Customer Segmentation and Retention
• Content Marketing
• Focus on Tier II and Tier III Cities

Bella Vita Luxury, being a fragrance company, has been challenged by increasing customer acquisition costs (CAC) and how to efficiently convert leads from the adverts. The company was also challenged by scaling their offline presence since there was already an existing mindset in the offline market. Bella Vita Organic also experienced challenges selling on marketplaces initially because they did not have much control over their customers and found it challenging to target the right consumers.

• Rising Customer Acquisition Costs
• Scaling Offline Presence
• Packaging and Consumer Feedback
• integration and Implementation with
• Third-Party Platforms

Bella Vita Organic found success with niche product focus, unique product introduction, and targeted marketing efforts. They utilized customer segmentation through platforms such as MoEngage, personal communications, and influencer partnerships to increase engagement and retention.

• Niche Product Focus
• Targeted Customer Segmentation
• Influencer Marketing
• Pre-Launch Strategies
• Multichannel Marketing
• Commitment to Quality and Affordability